16 FORMATS · ENGINE ACTIVE
Compress images for Instagram and Facebook.
Instagram and Facebook automatically recompress every image you upload. The right strategy is to upload at high quality but a controlled size, so the platforms' automatic recompression affects the final result in your feed much less.
q 82
Quality used
1080 px
Ideal width
JPEG
Recommended format
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Multiple files · up to 50 MB
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Quality
Q
72
1
Instagram scales images to 1080 px wide. Uploading larger does not improve the final quality in the feed.
2
For Stories (9:16), the ideal size is 1080×1920. Images outside this ratio are cropped.
3
Facebook Feed accepts up to 30 MB, but compresses anything above about 2 MB when displayed on screen.